Live Commerce

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.

Live commerce combines instant purchasing of a featured product and audience participation through a chat function or reaction buttons. In China, live commerce has transformed the retail industry and established itself as a major sales channel in less than five years. Live commerce can help brands, retailers, and marketplaces primarily in two areas: Accelerating conversion, and Improving brand appeal and differentiation.

Major industries like Apparel & fashion, beauty, fresh food, consumer electronics & furnishing, and home décor are already using live commerce extensively. This is not only a major game changer, but also an excellent opportunity for new start-ups. Check further details at Management Education Redefined at Vision Institute of Science & Management (VISM)

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