Social Media Marketing

Certificate Course on Social Media Marketing

Social media can be a powerful tool for small businesses, if it is used correctly. With social media, you can get instant feedback on your products, stay up-to-date with key industry conversations, and greatly extend your products’ reach. This free course* is designed to give you all you need to effectively use social media for your business, from how to research and plan for a dynamic website to how to measure and enhance social media engagement.

What you’ll learn

  • Understand the social media foundations
  • Be able to fully audit their organization
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing

Lesson Plan

S.No Topic Coverage No Of Lectures Outcome
  Module 1:Introduction to Digital Marketing Total Lectures 4  
1 Introduction to Digital Marketing   Lecture 1  
2 Introduction to Social Media Marketing  
3 Defining Brand Medium Lecture 1  
4 Introduction to Mobile Marketing Lecture 1  
5 Mobile Marketing Plan Lecture 1  
  Module 2: Social Media Marketing Total Lectures 6 Including Lab Sessions  
1 Creating Social Media Strategy Lecture 1  
2 Social Media Marketing with Facebook   Lecture 2  
3 Social Media Marketing with Twitter  
4 Social Media Marketing with LinkedIn  
5 Social Media Marketing with Pinterest   Lecture 1  
6 Social Media Marketing with Instagram  
7 Social Media Marketing with Google Plus  
8 Social Media Marketing with YouTube Lecture 1  
  Module 3: Content Planning and Promotions Total Lectures 2    
1 Content Marketing and Resources Lecture 1  
2 Planning Content  
3 Content Technology  
4 Creating Content for an Editorial Calendar Lecture 1  
5 Defining Content Promotion Strategy  
6 Promotion Strategy for Websites and email  

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